When a site links to your site, it in effect, casts a vote n favor of the content on your site. The value of its vote depends on its own page rank. In general, the more inbound links to your website the higher will be your page rank resulting in more natural search traffic on your website. However, as critical as it is to the success of your business, link building is also among the most time-consuming and frequently frustrating of all Internet marketing obligations. The goals of link building are centered on improving the visibility, reach & accessibility of web content. Since links are the web's primary system for directing traffic; the marketer's focus must be to improve their ability to drive that traffic – links create credibility, visibility & direction for the web audience.

At MarketGoal we use a 5 step process for building links to your website:

• Establish the guidelines for selecting target websites, blogs, forums, etc.
• Study and understand your link profile, i.e., number of links, PR of inbound links, keywords and phrases supported by the links
• Establish the messaging strategy to contact and seek links from your target sites.
• Send out link requests.
• Follow-Up. Follow Up. Follow Up.

Link building is an important aspect of optimizing your website. Please contact us if you have questions or need help.