SUCCESS STORIES> FOR AGENCIES
Success Stories
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At MarketGoal, we hit the mark for our clients, and we often go far beyond expectations. Here are just a few examples of how our experts have driven significant results.
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| A Large Search Marketing Agency |
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The Situation: This search marketing leader wanted an offshore partner to support its SEO initiatives. Key criteria included:
- High-quality and scalable processes
- On-site implementation and client-ready reporting
- Onshore executives with U.S. digital marketing expertise
- Ability to drive significant results
MarketGoal Solution: In an extended SEO pilot program, we used methods, including link building, social media marketing, article marketing and on-page optimization.
Results: We achieved page 1 search rankings for dozens of highly competitive keywords, and MarketGoal was ultimately selected to serve as the exclusive offshore partner to support the agency’s SEO and SEM clients.
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The Situation: A subsidiary of this leading B2B print publisher was looking for a reliable Web development and search marketing partner that could meet aggressive deadlines, provide outstanding project management and implement cutting-edge features on its client projects.
MarketGoal Solution: MarketGoal worked closely with Black Rhino Media to establish a project management and delivery process that was on target for both the agency and its clients. This creativity and flexibility—combined with our hands-on approach to communication and U.S. time zone availability—helped make us Black Rhino’s strategic partner of choice.
Results: Over the last three years, we’ve helped Black Rhino increase its profit margins and accelerate its delivery schedules. We continue to support the agency’s growth by providing successful design, development, implementation, search engine optimization and email marketing for dozens of projects.
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The Situation: This Chicago-based brand strategy agency decided to replace its long-term, on-shore Web development and integration partner with an offshore one. Trungale & Egan wanted a company that could handle these projects for its clients: website development, email integration, Web-based applications, mobile applications, and integration with third-party services (e.g., email service providers, CRM platforms and salesforce.com integration).
Requirements for the new partner included U.S. time zone availability, cost-effective services, and highly experienced U.S.-based executives.
MarketGoal Solution: MarketGoal has worked shoulder-to-shoulder with Trungale Egan to deliver high-profile projects for a wide range of clients, including a large U.S. stock exchange and both major and boutique financial services companies.
Results: The relationship is become of strategic importance to both sides with plans to jointly launch full service web solutions such as website development and maintenance, email marketing, search engine optimization, and custom integrations with the common web services in the financial services sector.
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The Situation: The B2B database marketing division of this multi-billion-dollar agency wanted to provide real-time dashboards for its clients to monitor performance of both online and offline marketing initiatives. The dashboards needed to be easy-to-understand, yet comprehensive enough to support future budgeting decisions.
Business intelligence (BI) is usually expensive to develop and maintain, and implementation often takes months. This agency was looking for a nimble offshore partner to develop and deploy a high-quality, flexible executive dashboard platform with enterprise scalability—and do it quickly.
MarketGoal Solution: The agency chose MarketGoal to execute a pilot project that included Web design and development, data integration, data visualization, testing, implementation and ongoing support.
Results: We developed and delivered the dashboard platform at a fraction of the cost of other BI tools and in less than six weeks.
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The Situation: This leading New York-based agency focuses on loyalty programs for credit card companies. It wanted to implement a Web-based platform that features vibrant, animated dashboards that bring its clients’ data to life. The agency was looking for an offshore partner with U.S.-based relationship managers who were highly experienced in project management, data visualization and XML-based data integration.
MarketGoal Solution: The company selected MarketGoal to develop data visualization and provide ongoing platform upgrades and maintenance.
Results: Our development and deployment cycle was significantly faster than that of typical business intelligence (BI), and the cost was a fraction of a BI implementation.
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