Advantages of a Cost per Click Program
Cost per click advertising is that which only requires payment for each time a user demonstrates interest by directly clicking ad links. Cost per click sales leads usually occur when an internet user is already seeking information based on keywords that you have deemed relevant to your products and services.
Cost per Click as a Direct Form of Advertising
Cost per click is one of the most impactful forms of direct marketing because it tends to attract “hot” sales leads. This exponentially increases the likelihood of sales conversions, in contrast with other forms of advertising. The rationale behind cost per click is that there is no need to pay for the public at large to be aware of your products and services, when you could instead directly reach those who are already potentially interested in your offerings. If your SEO specialist has formatted your website, landing pages and inbound link content with the proper keywords and long tail phrases, and has written pertinent and enticing ad copy, your cost per click advertising leads will be streamlined to those who tend to be more interested in your products and services. This is more the case with cost per click (CPC) versus cost per impression (CPM), also known as cost per mile.
Cost per Click Makes It Easier to Gauge ROI
To quantify the value of your advertising spend, cost per click is more measurable, to that end, than other forms of advertising. Since the majority of your cost per click web traffic is indeed relevant traffic, the number of leads that take the desired action based on cost per click is higher. Conversions are more likely with cost per click. CPM can be valuable for “image” advertising, also known as “branding,” which is usually made possible by a larger ad budget. Cost per click is more cost-effective, constituting maximum investment returns in the short term. SEO firms make sure that they work on the PPC campaign on a continuous basis, optimizing it such that the average cost per click stays low.
Working with an Established SEO Firm for Cost per Click Campaign Management
Ad campaign effectiveness is closely linked to the methodology and expertise behind it. MarketGoal’s cost per click advertising involves keyword analysis, effective ad copy development, setting and management of bid prices, ongoing monitoring and editing to effectively market your business. This not only means that your cost per click ad budget is more valuable at the outset, but that over time you will see greater improvements with the average cost per click being looked at with a hawks eye and all efforts being made to keep it as low as possible. Working with an established SEO firm like MarketGoal ensures you will not waste your money on cost per click advertising that fails to work. MarketGoal aims to position your business metrics to your advantage, establishing a high sales conversion rate (via conversion optimization), maximizing CTR (click through rate) and ultimately by minimizing customer acquisition costs.
Meeting and Exceeding Your Market Goal
Search Engine Optimization (SEO) and marketing services must be executed with precision if they are to be fully effective in boosting a website’s revenue potential. MarketGoal offers a full arsenal of SEO and website marketing services. As a result of these services, your business is likely to appear in the top organic search results for keywords and key-phrases that are naturally closely associated with your content, products and services. This will not only drive traffic to your site but, more importantly, relevant traffic. The aim of MarketGoal is to ensure that, over time, a majority of your paid traffic will be generated by natural searches. With the assistance of avid digital marketing, your site will be progressively regarded as more relevant and important to the search engines—ultimately leading toward maximum ranking. This is accomplished by a continuous process that involves building inbound links to your site as well as by analyzing and tweaking your site to make sure it is compliant with search engine requirements. MarketGoal can also maximize the effectiveness of your ad copy, site content and landing pages, thereby helping you to achieve an optimal sales conversion rate. To put your digital marketing into overdrive and boost your revenue, contact us today.