Can a Social Media Management Firm Track ROI?
When you start any new social media management strategy, whether it is offline or online, ROI becomes a concern. For those not familiar, ROI stands for “return on investment”. The basic concept is that, when you hire a marketing firm or a social media management firm, you need to know that the money you invested in the marketing campaigns will result in a certain number of sales. You have to spend money to make money in marketing, but you need to be confident that the money you are spending is leading to more money being made. If your social media management firm cannot properly demonstrate your social media ROI, then you might be in trouble.
How do you measure ROI with a social media management firm?
Working with a social media firm can really help you drive new sales to your business. Unfortunately, there are many companies claiming to be social media management firms, but they are not true experts of the form. social media can be a circus at times – there are a lot of conversations going on, and it can be hard to cut through the clutter. The best social media management firm for you will be one that understands how to get noticed in the midst of this circus, and one that can provide you with metrics so that you know your social media effort is worth the money.
At its heart, social media ROI is about expectations
As with any marketing tactic, working with social media is about managing your expectations. A good social media management firm will be able to do that for you. You cannot expect to turn your business around by running one television commercial. By that same token, your business will not be transformed with one tweet, or one blog post. It takes consistent action over a period of time before you can evaluate the results of your social media campaign.
At MarketGoal we understand what works and what does not. This understanding has helped us deliver successful campaigns for many of our clients. social media management with MarketGoal includes setting clear goals and expectations, and complete transparency on results. With MarketGoal, the guesswork is taken out of the equation. Full transparency means you are finally dealing with a social media management firm that can develop a strategy that will lead you to success.
Our experts can get you started on the path to real social media dominance.
For more information on the social media management offerings from MarketGoal, contact us Now.