Search Engine Optimization (SEO)
SEO is the process of improving a website’s content and structure in order to increase the quality and quantity of the traffic it receives search engines. Natural search listings draw a majority of clicks from the search results page. This number can be as high as 85%. In addition, these clicks do not carry a per click price. However, the optimization process is slow and effective for only 3-5 keywords per optimized page. So the trick is to pick the target keywords, for your web pages, very carefully so as to avoid too much competition in the beginning of the process.
Our SEO team obsesses about every little detail that can improve the search engine ranking and therefore the traffic and conversions from your website. Our methodology 7 simple steps to achieve the results that you are looking for.
The Marketgoal 7-Step Approach
Competitive Assesment: We analyze 2-3 of your closest competitors to establish some benchmarks and targets with regards to target keywords, SE rankings, and expected traffic.
Develop Keyword Portfolio: We develop a list of 3-5 keywords or phrases for optimizing the pages on your site that get the most traffic or are most likely to drive sales.
Optimize Site Content: This step involves making sure that search engine crawlers consider your optimized pages to be of high relevance for the target keywords. For example the keywords should occur in the page title, early and frequently in the body of the text and if possible be the anchor text to a link.
Optimize Site and Page Structure: Site structure and page structure refers to several components at the HTML programming level of the page such as Page title, Meta tags, Alt Text for images, and XML and HTML site maps to assist the crawling of search engine bots on your website.
Directory Submissions: making sure that your site gets an appropriate listing and/or mention on the 100s or open directories on the web such as DMOZ, Wikipedia, to name a few
Search Engine Submissions: This refers to the manual submission of your sites page URL’s that are optimized so that the search engine know to come and crawl your page and index it for search listings presentation
Enhance Link Popularity: The process of building inbound links to your optimized pages.