In the extremely competitive paid search arena, you need a proven methodology and the right tools to get meaningful results. At MarketGoal, we have the best tactics and tools in the business.
We customize our sophisticated methodology according to your marketing objectives and can scale it across keywords, search engines and geographic and demographic segments. The comprehensive Paid Search Maximizer covers the full spectrum of paid search campaign management:
- Program strategy and plan
- Campaign management and reporting
- Ad copy development
- Bid management
- Conversion optimization.
Ready to improve your ROI on paid search campaigns? Contact Us today to start maximizing your investment.
Frequently Asked Questions
What’s the advantage of outsourcing our paid search campaign?
Paid search is a highly competitive form of online advertising where every detail requires calculation and management. We’ve developed a tried-and-true approach to delivering campaigns with positive ROI and scalability. Our method covers campaign strategy and design, bid-management, testing, reporting and analytics.
Which search engines can do you run campaigns on?
We can run your campaigns across a range of top-tier search engines, including Google, Yahoo, Bing, Linkedin, Business.com, Facebook and more. We make recommendations based on what we determine are the best ways to meet your objectives for conversions, sales, lead generation and overall campaign ROI.
How do ensure a positive ROI for the overall campaign?
Our methodology and bid management technology give us the ability to target keywords, time of day and geographic locations. We also uncover the opportunities to maximize your campaign ROI and scale the campaign spend to achieve your objectives.
What technology or platform do you use for bid optimization?
Most top-tier platforms have similar features, but we tend to favor Searchforce. Our experience has proven that the Searchforce technology is superior and their customer service outstanding.
Can we try a small campaign and scale to test the value of your paid search?
Yes, we can help you construct a pilot campaign to identify your business opportunity. Please note that even a pilot campaign must be statistically significant for us to make accurate inferences that can be used to roll out a full-scale campaign.
What are the implementation requirements for a paid search campaign?
Implementation is straightforward—just implement a simple JavaScript tag across the site (similar to a Google Analytics tag). We may suggest additional or alternative landing pages for campaign optimization purposes.
What kind of reporting and analysis do you provide for paid search campaigns?
While we have the capability of reporting at the level of every keyword—and there can be hundreds or thousands in a campaign—your reports will depend on your specific campaign structure and optimization parameters. Contact Us to request more information and example reports.